Madkultur23 is the main survey of the year on food traditions in Denmark. For the tenth time, more than 2,000 respondents contributed their food and shopping solutions, this year with a special focus on raw materials.
This 12-month survey confirms some of the things we already knew: Meat has a truly central and stable place in our culinary traditions. Seasonal ingredients and local produce take up less space in our daily meals. Value often trumps quality when it comes to what we buy.
However, Madkultur23 also reveals new developments: Many individuals now consume less meat or start eating more chicken than beef. Beans are gradually gaining a foothold in our awareness and daily meals. Although native ingredients are not often a regular meal, we admire them more than before. At the same time, health is largely characterized by our approach to raw supplies, and never meat.
However, local weather concerns play a smaller role in 2023, when fewer people are willing to cut back on meat consumption for the sake of local weather. Young people in particular are now less interested in climate-friendly meals. And as children enter the picture, the proportion of meat-based meals will increase sharply among other climate-conscious youth groups we have covered over the past ten years of Madkultur surveys. In doing so, they contribute to passing on the tradition of eating with meat in the middle to the next generation.